Thursday, August 30, 2007

illiterate. slogans.

Today on my way to work I saw a panel truck with the following: "faster. internet."

Something that has driven me crazy for a while now is the practice of making slogans that are neither capitalized nor puncutated correctly. My own school system's website was one of the first ones I noticed. "
inspiring. excellence." Aaaaaaargh! What is wrong with people? Neither one of those is a sentence, so there shouldn't be a period behind either one. If they are supposed to be sentences, they should begin with capital letters! Why do people insist on separating adjectives and the nouns they describe with periods?

ridiculous. practice.

1 comment:

Martin said...

Jim, blame Madison Avenue. I am sure I've seen products with advertising like this. They think it's hip and cool. I think it is: annoyingly. stupid.